Posts In: Blog
Account-Based Marketing vs. Customer-Centric Marketing: What is the Difference? [2020 Update]

Account-Based Marketing vs. Customer-Centric Marketing: What is the Difference? [2020 Update]

In the last few weeks, there has been a lot of buzz on account-based marketing (ABM) and customer-centric marketing – and which is the best strategy. But what exactly is ABM and what is the difference between the two? How do businesses know which strategy is best? And when did marketing get so complicated? Read on to learn more about the specifics of customer-centric and ABM strategies and how to determine which strategy is best for your business.

10 Non-Spammy Ways to Use Content Marketing

10 Non-Spammy Ways to Use Content Marketing

Content marketing has become one of the most popular (and most effective) digital marketing strategies available, in part because of how easy it is to get started. The premise is simple: create written, visual, or audio content that people want to consume. When they...

How to Project Manage Your Digital Marketing Campaigns

How to Project Manage Your Digital Marketing Campaigns

Is your organization failing to close the gaps between strategy and execution?If you answered “yes†to yourself, you aren’t alone...The truth is many small businesses or agencies will put in a great deal of effort...

How to Build a High-Quality and Reliable Content Team

How to Build a High-Quality and Reliable Content Team

Every business with a content marketing strategy has likely struggled with finding a good content writer at some point. We’ve seen it ourselves too many times… Finding high-quality content writers can feel like a maze, even in today’s “gig economy” when freelance writers seem to be a dime a dozen. In this article, we will provide you with some tips on how to find high-quality, talented, and trustworthy content writers. 

Why Your Social Media Writing Style Matters

Why Your Social Media Writing Style Matters

Many experienced marketers and businesses think they get a free pass on sentence structure, proper grammar, and even spelling when posting or sharing content on social media.