Here is an outline of the most common content marketing mistakes, why content marketing plans fail, and what to do to make it right.
In the last few weeks, there has been a lot of buzz on account-based marketing (ABM) and customer-centric marketing – and which is the best strategy. But what exactly is ABM and what is the difference between the two? How do businesses know which strategy is best? And when did marketing get so complicated? Read on to learn more about the specifics of customer-centric and ABM strategies and how to determine which strategy is best for your business.
There are different types of project management methodologies. How do you know which one to choose? Follow this quick guide.
Content marketing has become one of the most popular (and most effective) digital marketing strategies available, in part because of how easy it is to get started. The premise is simple: create written, visual, or audio content that people want to consume. When they...
Is your organization failing to close the gaps between strategy and execution?If you answered â€œyesâ€ to yourself, you arenâ€™t alone...The truth is many small businesses or agencies will put in a great deal of effort...
Every business with a content marketing strategy has likely struggled with finding a good content writer at some point. We’ve seen it ourselves too many times… Finding high-quality content writers can feel like a maze, even in today’s “gig economy” when freelance writers seem to be a dime a dozen. In this article, we will provide you with some tips on how to find high-quality, talented, and trustworthy content writers.
Which content metrics and KPIs should you be measuring? Here is a brief guide on which metrics you should be paying attention to, and how and where to find them.
Many experienced marketers and businesses think they get a free pass on sentence structure, proper grammar, and even spelling when posting or sharing content on social media.
Social media is everywhere… You almost can’t get away from it! Love it or hate it, social media can be a powerful lead generation method for growing your business and your career. If you are trying to develop and sell your personal brand on LinkedIn, then your profile needs to be sharp and planned strategically. Here aree some tips and tricks on how to make your LinkedIn profile stand out.